'LO

A story and a little bit about content development.

About half past ten in the evening on the 29th of October in 1969, a determined UCLA student named Charley Kline sent the very first communication by what is now known as the Internet. Charley’s goal was to transmit the word: ‘Login’ to another computer situated some 300 miles away at the Stanford Research Institute in California.

Charley began by tapping in the letters “L” and “o" when his computer reeled, then crashed, making the abbreviation for the word: Hello or ‘Lo the very first message sent on the world wide web.

How cool is it that this simple greeting was in fact the ideal in content and brand messages -

both welcoming and spot on?

We think it's really cool, and an awe-inspiring start to infinitesimal success.

Hello: Text

Hello: About

It’s very rare that memorable communications like Charley Kline’s ‘Lo’ are delivered by the blinder of a happy accident (or possibly fate). Most of us need at least a little help to achieve publishing copywriting that hits the nail on the head and is remembered for a whopping fifty-one years. Possibly the all time favourite ‘Go-Compare’ jingle steals the thunder for a reigning second place at forty eight years old.

So while we can’t promise that our creative content and copywriting will live up to the expectations of half a century, we can say that our business strategies, branding advice and written communications have dramatically increased brand awareness and sales for our clients - who are incidentally, chuffed to bits.

First impressions and the words associated with them are undeniably powerful. And copywriting that relays a friendly, on-brand presence is absolute brand magic.

That's what Idiom does: we give sound business advice and express those strategies through smashing ideas and clever copywriting to deliver commercial or humanitarian value.

Take just a moment to consider the stats. The average person is exposed to more than 5000 commercial content messages a day. Every minute, 500 hours of video is uploaded onto YouTube. And, in that same minute, 4 million ‘Likes’ are entered on Facebook.

So here’s our point: your brand has to impress in this gargantuan sea of possibility. And the penny drop - copywriting and content is not only key, it’s the single most important element of your presence in the marketplace and it has to be brilliant!

Idiom have over 25 years’ experience working with a vast number of people on all sorts of strategy, branding and communication projects - cottage industries, start-ups and well known household brands, as well as horse breeders, tier one and tier two pharma companies, crowdfunders, hospitality gurus, fashionistas, vineyard proprietors, property magnets, charities, cake bakers, candlestick makers - and everyone else in between.